There are three important things to know about my nonprofit marketing services:
1. I am solution agnostic. I am not an agency selling you strategic direction that fits perfectly with the marketing services I offer. Knowledge and insight from data guide the plans, budgets, campaigns, and technology I recommend and implement for you. The market and your opportunities drive the marketing I do, not the other way around. I deliver what makes your nonprofit succeed. Period.
2. I've been an integral part of branding and marketing for small to mid-size nonprofits for more than 20 years. I have also founded and run a small, highly successful international nonprofit; I understand marketing and fundraising as both a marketer and Executive Director, responsible for the bottom line. Much of my career has been outside the nonprofit realm, delivering world-class marketing for companies like Kraft, Coca-Cola, ING, State Farm, Gallo Wine, AutoTrader, KinderCare and others. The experience I bring from the corporate world is invaluable. It is much more difficult to "think outside of the box" if you're spent your entire career inside the box. Ideas that drive measurable results are in my marketing DNA.
3. Sometimes, investing in the foundational strategic work of marketing may seem like a luxury you can't afford, or maybe don't really need. Inspired, well-grounded strategic plans, brands, messaging and segmentation make ALL of your marketing work better, more often. Single digit increases in marketing effectiveness and efficiency more than pay for the cost of great strategic work. Every time. You actually can't afford to NOT do this work.