In a time when so many tactics and tools of marketing are changing, it is more critical than ever to have a modern strategic marketing plan - differentiated and inspiring brand, well-articulated segments, galvanizing personas, journey maps and messaging, revenue-driving KPIs, and a modern MarTech/CRM platform taylored to your needs.
If you realize you can't do things the same old way any longer, you're right. It is time to change. Changing the right things in the right ways takes the right combination of experience, innovation, and strategic vision.
That is especially critical in the complex and regulated sectors in which I specialize and focus:
1. Sustainably managed wine, craft spirits and cannabis companies and brands. Conscious capitalism, social enterprise, triple bottom line, sustainable - however you refer to the ways you are making profits and a difference, I will help you grow.
2. Nonprofit businesses focused on addressing food and water issues, conservation of oceans, waterways and other ecosystems, social justice, and local human & environmental issues.
I operate my small business as a 1% For The Planet company.