I started my marketing career with Gallo in Los Angeles where I learned how to market in this highly regulated, brand-dense marketplace. I then had the privilege of working for the Benziger Family, where I learned about terroir, farming for flavors, and the stories that live in every bottle of wine. I've built a wine import company with 78% of the portfolio getting 90+ or "Best Buy" ratings. I've been an integral part of creating, branding & marketing some of the most successful large and small winery brands. As a long-time leader in digital marketing outside of wine & spirits, I bring CPG best practices to work for your DTC needs.
It took me deciding to make my own craft spirit to fully appreciate the craftsmanship and patience required to put a great spirit in the bottle. I've also seen the struggles & helped create successes within this still nascent business through marketing work with craft distilleries like Sonoma Distilling, CalWise, Independent Distilling and others. I love the energy and innovation of craft distillers and know how to help make that pay off for you.
Cannabis is the same business model as wine and spirits, with many of the same growing, extracting and producing nuances - just different strains versus varietals or grains. They are regulated the same, and I find a great deal of similarity with alcohol beverages & cannabis marketing. Recently I've been working with several of the largest cannabis brands, products and dispensaries to create co-marketing programs with one of my nonprofit clients.
After nearly 20 years of successfully developing and marketing brands in these industries, I most love the stories. I love bringing these brands alive - telling the story of the people, places and processes that result in a product people will consume and share with others, free their minds and enhance their health & joy. Add in non-stop creative problem-solving, innovation, situation analysis and technology, and, well, I'm happy doing work I love and am pretty good at doing.