Strategic Marketing

If you are a small or startup social enterprise/sustainable businesses, or nonprofit organization in need of CMO-level strategic marketing, then I may be a solution that fits your needs.

I work with CPG and ecommerce-driven business, with a particular focus on wine, craft spirits, cannabis and other highly regulated industries. 

Nonprofits can learn about our Google Ads Grant marketing here.

I operate my small business as a 1% For The Planet company.

"First and foremost is his character; Tom is someone that always looks to do the right thing. He’s very conscientious about social and environmental issues and ensuring that his own actions promote his beliefs. He manages himself and his business with integrity. He has a tremendous work ethic and is always striving for excellence."
John Ormiston, Co-Founder, 2020 Beverage Co.

Tom Lynch Bio

Tom Lynch Marketing Consulting Services

I started my career in LA, learning the foundations of category management and consumer/shopper marketing from one of the best - Gallo. I left there to be part of the marketing team at Benziger Family Winery where we revolutionized the way Americans make and drink wine. That experience sparked my entrepreneurial fire while also introducing me to sustainable agriculture and progressive stakeholder management practices. Those principles are the focus of everything I do now.

My unique blend of marketing leadership as a Fortune 50 executive, entrepreneur, nonpofit and social enterprise leader give me a depth and breadth of strategic vision that is very valuable in today's environment. I put that experience, expertise and all my professional contacts to work for you, helping you make a difference in your company and the world.

Some career highlights include: 
- Founder and manager of one of the first digital marketing agencies in America in 1994.
- Builder one of the first analytics departments.
- Co-author the IAB and ARF's "Online Playbook," defining modern attribution models and the first ROI model for omni-channel brand and acquisition marketing.
- Developer of the first integrated Business Strategy and Brand Planning department at global digital agency, Razorfish.
- Leader of the engagement for Kraft's "Organizing for Growth" transformation of integrated marketing and planning process for all brands.
- A marketing executive leader for one of the most successful new Fortune 50 brand launches ever at ING.
- Founder and manager a small nonprofit that implemented sustainable food garden programs and management training that led to the program being taken over by a local women-led committee within our five year goal. We also hit our five-year fundraising goal within 22 months.
 - Founder and manager of two sustainably run, social enterprise for-profit companies, one based on the international importation of FairTrade, Organic and indiginous-owned wines.
- Creator of more than 250 high-impact strategic plans and campaigns for dozens of for-profit, nonprofit, and sustainably run companies.  
- Created or directed multiple successful pro bono campaigns driving fundraising and advocacy for more than a dozen of nonprofits.
- Awarded EFFIE, Tellie, Webbie, London International, ONE Show and several other awards for campaigns and marketing programs.

Talk to me about your needs & how I can help you improve your marketing.

I have held management and executive positions within strategic consulting, brand management, brand integration and activation, category management, field marketing, corporate marketing, trade marketing, strategic consulting, nonprofit marketing and fundraising, and as a business owner. In those positions I have successfully launched more than 250 new business plans, brands, products, strategic plans, roadmaps, audience segmentations, campaigns and MarTech strategies for these CPG, wine & spirits and nonprofit brands, and dozens of others:

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Sites made with Mobirise are 100% mobile-friendly according the latest Google Test and Google loves those websites (officially)!

Mobirise themes are based on Bootstrap 3 and Bootstrap 4 - most powerful mobile first framework. Now, even if you're not code-savvy, you can be a part of an exciting growing bootstrap community.

Choose from the large selection of latest pre-made blocks - full-screen intro, bootstrap carousel, content slider, responsive image gallery with lightbox, parallax scrolling, video backgrounds, hamburger menu, sticky header and more.

"He is a creative soul with a great determination for accomplishment and to make business happen."
Steve Baskin, Chief Strategy Officer, Tribe 

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