The Google Ad Grant for nonprofits is one of the most critical marketing tools available.
Every nonprofit should have a Google Ads Grant. But to be successful, you need much more: a plan, expertise, ongoing trial and optimization, analytics, and ability to tie digital marketing performance to your fundraising, CRM platforms and your overall objectives.
The cost of failing to maximize the grant will result in lost opportunity for fundraising and advocacy, and if not managed properly can result in the loss of your grant.
Learn more about our FREE EVALUATION below.
"Tom is a new media strategy all-star - he has been in the middle of every advance in new media from the beginning and continues to find ways to innovate. He always impresses me with his practical mix of creative and strategic thinking."
Derek van Nostrum, CMO, VSiN
FREE FOR A LIMITED TIME. We review your current Ads and Analytics structure and reporting, past and current campaigns, landing pages, integration with fundraising and CRM platforms, and overall performance. We make recommendations that will be the basis for Step 2.
We ensure your technical structure is sound, Ads, Analytics, reporting, goals and funnel are set-up correctly and tied to your business results. Then we ensure it is all integrated with your SEO, fundraising platform, CRM and other markeitng platforms.
We plan an initial campaign focused on testing a broad combination of audiences, key words, messages and landing pages. We structure it with a variety of goals, all with A/B split testing so we make an immediate impact, while also learning what best drives clicks AND conversions.
Google Ads needs continual work. Popularity of key words and phrases change, interests through the year change, the Google algorithym changes, and opportunities change. We continually tweak and apply learning from one campaign to others, optimizing and improving performance.