Traditional Marketing expertise:
 - Communications planning
 - Television, print, DR, promotions, in-store (retail)
 - Brand architecture and management
 - Messaging architecture
 - Media/touchpoint planning
 - Consumer insights

Digital Marketing expertise:
 - Digital marketing strategy
 - Brand and DR advertising
 - Search
 - Social marketing strategy
 - Analytics

Integrated Marketing expertise:
 - Audience definition (traditional segments +)
 - Agnostic channel planning and prioritization
 - Cross-media optimization
 - ROMI modeling and analysis